Asserting your difference in an ultra-competitive market
The sector has been one of the most heavily impacted by e-commerce in recent years, and the COVID-19 crisis has exacerbated the trend. But competition from Asian players has developed strongly, making it imperative to differentiate branded products.
Growth in e-commerce sales of toys and childcare since January 2021
Overcoming the price war
The sector has seen the collapse of major retailers and a huge shift towards e-commerce, led by Amazon. This has facilitated the entry of new Asian competitors, who are often cheaper and more responsive.
At Deeploy, we help companies identify the best opportunities and leverage brands to generate growth without degrading margins.