We take a detailed look at your company, its position, competition, obstacles and opportunities, to give you the most comprehensive view possible and formulate a strategy that’s 100% specific to your business.
Our value lies in our sector experience, our analysis methodologies, our tools and our in-house sector data. We have a perfect understanding of your challenges, which enables us to identify the best opportunities, where to focus your efforts and what to do next.
Category studies :
What are the trends?
How are competitors’ sales faring?
Who are the category’s buyers and how do they behave?
What are the bestsellers, and how can you achieve similar performance?
Performance analysis :
We can help you make sense of your data on Amazon :
Are your sales good?
How is your brand evolving in relation to the category?
What are the obstacles to sales?
What are your conversion improvement factors?
Data & Analytics :
We help you make sense of your data to guide your decisions:
What conversion rate should you aim for in your category?
What part of your funnel is failing?
What ROAS should you aim for in your category?
What are your sales projections based on your current data?
Defining your assortment :
Depending on the category, there’s sometimes a margin/volume/price equation to solve before launching on Amazon.
What’s your optimum assortment?
Which products should be given priority?
Do you need to sell your entire catalog or just part of it?
Pricing strategy :
Which price point optimizes both your volume and your margin?
Do you have to position yourself solely on low prices?
How to position yourself against the competition?
Defining the best distribution method :
Are you getting maximum value from Amazon as a vendor?
Which distribution channel should you choose to control your image and your price?
Which distribution method is best suited to your logistics?
Enter Amazon when its distributors are already there:
Amazon didn’t wait for you, and in many cases, neither did your distributors. Problem: they often don’t have the same regard for your brand.
How can you enter Amazon intelligently and limit cannibalization?
How can you regain control of your brand?
Define the best logistics organization :
Amazon is recognized as the world’s best logistics provider. How can you bring your organization up to the highest standards?
What organizational choices do you need to make, and what impact will they have on your sales performance?
How can you make the most of Amazon’s logistics services?
Bringing your information system up to speed for Amazon :
Audit: is your IS Amazon-ready?
How to automate Amazon order management
What are the business requirements for adapting your IS to Amazon?
What are the requirements for an efficient IS?
How do you deploy an EDI/API solution effectively?
Product opportunities :
Which product is missing from the category?
How would you rate in your category?
What’s the potential of a new range?
Features for the next bestseller
Which markets offer the greatest potential?
Should we go straight to the US market?
Consulting firms, no matter how brilliant, don’t yet have Amazon’s understanding. Their organization by functional “practices” is not suited to Amazon, which requires a “holistic” approach, as all elements are linked: for example, Amazon Advertising, SEO and account profitability are linked, just as logistics, marketing choices and assortment are intertwined.
At Deeploy, we have an insider’s knowledge of Amazon, a global understanding of the issues and implications of every decision. In addition, we are able to mobilize Amazon consultants from our own ranks, or former Amazon employees who are experts in their field, for specific assignments.
Working with Amazon is a structuring choice for a company, and you need to master all its implications. What’s more, at Amazon, once you’ve taken a path, it’s extremely difficult to go back. For example, choosing the wrong Amazon business model and becoming a “vendor” rather than a “seller” can mean losing control of your pricing, and therefore your profitability and your price image.
A Deeploy consulting assignment enables you to make the right decisions and choose the right organization to make the most of Amazon, which will influence the course of your company for years to come.
Either upstream of a launch: opportunity study, definition of an optimal assortment or a viable business model on Amazon, definition of an efficient organization to meet Amazon standards.
Or once you’re up and running: understand the obstacles to your growth and put in place the processes needed to rectify the situation, optimize your logistics to improve your profitability…