The sector is one of the hardest hit by DNVBs, the new 100% digital brands. They are taking advantage of new consumer habits to take the place once held by the big national brands, often with a secret: delivering a unique customer experience.
of cosmetics sales will be online by 2026
Meeting new consumer demands
Whether via Instagram or Amazon, new brands have taken their place in a universe once safe from new entrants, with 3 pillars: customer experience, naturalness and technology.
At Deeploy, we help brands to develop in a renewed sector, to find their audience and define a new offer better adapted to consumer expectations.