Many media agencies specializing in Google Ads also manage Amazon Advertising budgets. In our opinion, this is the same mistake as when agencies that managed TV budgets also took charge of Google budgets.
After all, Amazon Advertising is just one of the building blocks of success on Amazon, and is closely linked to the others: logistics, product page optimization, pricing, stock availability, etc. Success on Amazon Advertising therefore requires global expertise: mastery of logistical issues, the links between paid advertising and Amazon SEO, and above all, the ability to intervene directly in the Amazon Seller Central or Amazon Vendor Central tool if necessary. These are all subjects where media agencies are generally lacking.
Raphaël, co-founder and COO of Deeploy, trained media agencies at the time of the launch of the Amazon Advertising platform in France. He then realized that media agencies only mastered the “tool” part, but not all the essential aspects. Hence his commitment to creating an Amazon Advertising division at Deeploy that delivers optimum performance.